GDPR Privacy Policy
Last updated: 5 May 2026
This Privacy Policy explains how Actionprism ("we", "us", "our") collects, uses, stores, and protects personal data in accordance with the General Data Protection Regulation (GDPR) and applicable data protection legislation. By using our services at actionprism.net, you acknowledge the practices described in this document.
1. Data Controller
Actionprism acts as the data controller for personal data collected through this website and associated services. Our registered address is 25 Splott Rd, Cardiff CF24 2BU, United Kingdom. You may contact us regarding any data protection matter at help@actionprism.net or by telephone at +44 141 648 5895.
2. Personal Data We Collect
We collect personal data only to the extent necessary to provide our services and fulfil our legitimate business purposes. The categories of personal data we may collect include:
2.1 Data You Provide Directly
When you register, make an enquiry, or interact with our platform, you may provide:
| Category | Examples |
|---|---|
| Identity data | First name, last name, username |
| Contact data | Email address, telephone number, postal address |
| Account data | Login credentials, account preferences |
| Communication data | Messages sent through contact forms or email |
| Payment data | Billing information processed via secure third-party providers |
2.2 Data Collected Automatically
When you visit our website, we may automatically collect technical and usage data, including:
| Category | Examples |
|---|---|
| Technical data | IP address, browser type and version, device type, operating system |
| Usage data | Pages visited, time spent, referring URLs, click behaviour |
| Cookie data | Session identifiers, preference cookies, analytics identifiers |
3. Legal Basis for Processing
We process your personal data only where we have a valid legal basis to do so. The legal bases we rely upon are:
| Legal Basis | When We Rely on It |
|---|---|
| Contractual necessity | Processing required to deliver services you have requested or to fulfil a contract with you |
| Legitimate interests | Improving our services, fraud prevention, internal analytics, and ensuring platform security |
| Legal obligation | Compliance with applicable law, regulatory requirements, or lawful requests from authorities |
| Consent | Where you have given explicit consent, such as for marketing communications or non-essential cookies |
4. How We Use Your Personal Data
We use the personal data we collect for the following purposes:
Service delivery: To create and manage your account, process bookings or orders, connect you with specialists, and deliver the services you have requested.
Communication: To respond to your enquiries, send service-related notifications, and provide updates relevant to your use of our platform.
Improvement and analytics: To understand how our platform is used, identify technical issues, and improve the quality and functionality of our services.
Security and fraud prevention: To monitor for suspicious activity, protect the integrity of our platform, and safeguard our users.
Legal compliance: To meet our obligations under applicable law and to respond to lawful requests from regulatory or governmental bodies.
Marketing: Where you have provided consent, to send promotional communications about our services. You may withdraw this consent at any time.
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal data to third parties. We may share your data in the following limited circumstances:
5.1 Service Providers
We engage trusted third-party service providers who process data on our behalf under binding data processing agreements. These include hosting providers, payment processors, email delivery services, and analytics platforms. All such providers are required to handle your data in accordance with GDPR standards.
5.2 Specialists on Our Platform
Where you engage a specialist through our platform, we share the personal data necessary to facilitate that professional relationship. This sharing is disclosed to you at the point of engagement.
5.3 Legal Requirements
We may disclose personal data where required by law, court order, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, personal data may be transferred to a successor entity. You will be notified of any such change and your rights will be preserved.
6. International Data Transfers
Where we transfer personal data outside the jurisdiction in which it was collected, we ensure that appropriate safeguards are in place. These may include standard contractual clauses approved by relevant data protection authorities, adequacy decisions, or other lawful transfer mechanisms. You may request details of the safeguards applicable to your data by contacting us at help@actionprism.net.
7. Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The criteria we use to determine retention periods include:
Active accounts: Data is retained for the duration of your account and for a reasonable period thereafter to allow for dispute resolution and legal compliance.
Transaction records: Financial and transactional data may be retained for the period required by applicable accounting and tax regulations.
Marketing data: Retained until you withdraw consent or request deletion, whichever occurs first.
Legal obligations: Where we are required by law to retain data for a specified period, we will do so and delete it once that obligation expires.
When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you.
8. Your Rights Under GDPR
As a data subject, you have the following rights with respect to your personal data. These rights are subject to certain conditions and exceptions as provided by applicable law.
| Right | Description |
|---|---|
| Right of access | You may request a copy of the personal data we hold about you |
| Right to rectification | You may request correction of inaccurate or incomplete data |
| Right to erasure | You may request deletion of your personal data in certain circumstances |
| Right to restriction | You may request that we limit how we process your data in certain circumstances |
| Right to data portability | You may request your data in a structured, machine-readable format |
| Right to object | You may object to processing based on legitimate interests or for direct marketing |
| Right to withdraw consent | Where processing is based on consent, you may withdraw it at any time without affecting prior processing |
| Right not to be subject to automated decisions | You have the right not to be subject to solely automated decisions that produce significant effects |
To exercise any of these rights, please contact us at help@actionprism.net. We will respond to your request within one calendar month. In complex cases, this period may be extended by a further two months, and we will notify you accordingly.
9. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate effectively and to improve your experience.
9.1 Types of Cookies We Use
| Cookie Type | Purpose | Legal Basis |
|---|---|---|
| Essential cookies | Required for the website to function - session management, security, authentication | Contractual necessity / Legitimate interests |
| Preference cookies | Remember your settings and personalisation choices | Consent |
| Analytics cookies | Understand how visitors interact with our website | Consent |
| Marketing cookies | Deliver relevant advertising and track campaign performance | Consent |
You may manage your cookie preferences through the cookie consent tool presented on your first visit, or by adjusting your browser settings. Please note that disabling essential cookies may affect the functionality of our website.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and staff training on data protection obligations.
While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is entirely secure. We encourage you to use strong, unique passwords and to notify us immediately if you suspect any unauthorised access to your account.
11. Children's Privacy
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data without appropriate consent, please contact us at help@actionprism.net and we will take prompt steps to delete that data.
12. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties and we encourage you to review their privacy policies before providing any personal data. The inclusion of a link does not constitute our endorsement of that website or service.
13. Automated Decision-Making and Profiling
We do not currently make decisions about you based solely on automated processing that produce legal or similarly significant effects. Where we use profiling for service personalisation or recommendations, a human review is available upon request. You may contact us to request human intervention in any automated process that affects you.
14. Complaints
If you have concerns about how we handle your personal data, we encourage you to contact us in the first instance so that we may address your concern directly:
Email: help@actionprism.net
Telephone: +44 141 648 5895
Post: 25 Splott Rd, Cardiff CF24 2BU, United Kingdom
You also have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction if you believe that your rights under applicable data protection law have been infringed.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The date at the top of this page indicates when the policy was last revised. Where changes are material, we will notify you by email or by a prominent notice on our website prior to the changes taking effect. We encourage you to review this policy periodically.
Continued use of our services following notification of changes constitutes your acknowledgement of the updated policy.
16. Contact Us
For any questions, requests, or concerns relating to this Privacy Policy or our data protection practices, please contact us:
Actionprism
25 Splott Rd, Cardiff CF24 2BU, United Kingdom
Email: help@actionprism.net
Telephone: +44 141 648 5895
Website: actionprism.net